Objective

Carl Gardiner, founder of Constancy Investors, presented Celerate with the challenge to create a bold new brand for his company. The idea was to represent the company’s role in developing long-term investment plans and promoting investment education.

Solution

After extensive experimentation with letterforms, Celerate arrived at combining the company’s initials to form a pie chart symbol. This was effective at representing both the financial and education aspects of the company. The mark was paired with a modern san-serif logotype that mimicked the mark’s thick and thin strokes. The color palette, reminiscent of chalkboards and dollar bills, added a striking boldness to the look of the full Constancy logo.