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  • We begin every project with a discovery phase to identify what success looks like. All of our strategy works begins with identifying the goal. Is it more users? More revenue? Higher engagement? All of the above?

    Featured Project BrainFacts.org  

    Once we agree on project goals, we conduct research to determine the shortest path to achieving them, using one or more of the following:

    • Interviews or focus groups with staff, volunteer leadership, and representative members
    • Online surveys
    • Review of existing web analytics
    • Persona development
    • Industry best practices
    • Lessons learned from almost twenty years of designing website and applications for medical and scientific societies

    Deliverables

    • Research Report – a summary of our findings, along with initial recommendations
    • Strategic Imperatives – a short list that describes all the things the new site must do
    • Design & Interaction →
  • Research & Strategy Case Studies

    ALL WORK

    SfN Neuronline

    Society for Neuroscience

    BrainFacts.org

    Neuronline

    American Society of Hematology

    CardioSmart

    National Council of Teachers of Mathematics

    Endocrine Society

    BrainFacts.org v1

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