Sep 14, 2023
ACC | American College of Cardiology: CardioSmart
Celerate
Redesign to increase user engagement on the American College of Cardiology's patient website
Extensive user reasearch and a focus on creative engagement strategies allowed us to help ACC achieve its goals.
- SERVICES
- Research & Strategy
- Information Architecture
- Visual Design
- HTML/CSS
- Content Strategy
Our interviews with heart patients across the country helped shape the direction of the site.
Games, an online wellness toolkit, and competitions for prizes that can be redeemed in the CardioSmart store help to increase engagement and develop an audience of repeat visitors.
Extensive information about a variety of cardiac conditions and a large collection of personal stories ensure that members of the target audience can find information relevant to their lives.