Project Overview

Design and launch a website to stimulate global interest in neuroscience

Extensive up-front research and strategy development allowed the initiative, sponsored by the Society for Neuroscience, the Kavli Foundation and the Gatsby Charitable Foundation, to hit the ground running.

• Extensive research, including focus groups across the US, audience interviews in the US and Europe, and targeted surveys helped us develop a clear picture of what the site needed to meet the founding organizations' goals.
• Designs and UI/UX were optimized to help intellectually-curious members of the public explore and learn along individualized paths.
• Delivered on budget and on time, by the end of its first year, BrainFacts had more than 1,000,000 page views, 6,000 Twitter followers and 100,000 visits per month.