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Sep 14, 2023

ChoosePT

Celerate

The official consumer information website of the American Physical Therapy Association

Educating the public on physical therapy topics using content reviewed by subject matter experts.

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Information Architecture

Visual Design

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The challenge was to create a website that presents accurate information about physical therapy written for the layperson. Backed by the legitimacy of the APTA, ChoosePT helps counterattack online misinformation and self-diagnosis.

Working closely with the APTA content creators and A-Z index of symptoms & conditions serves as the core of the site. Authoritative condition guides on physical therapy topics updated regularly, Ask a PT Q&A feature, and Find a PT across the United States add to the site’s rich feature set.

The site continues to receive high search-driven traffic and is a top ranking source for core physical therapy terms.

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ChoosePT

The official consumer information website of the American Physical Therapy Association

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