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  • American Society for Microbiology

    Design and launch two new open-access journals for the world's oldest and largest life-science organization

    In-depth research with stakeholders and readers provided strategic imperatives that allowed us to align design directions with organizational objectives.

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    • mSystems »
    • mSphere »
    • SERVICES
    • Research & Strategy
    • Information Architecture
    • Visual Design
    • HTML/CSS
    • HighWire Design Partner
  • Fully responsive, complementary designs for mSystems and mSphere journals will be used as a template for 15+ future ASM online journal redesigns and allow visitors to easily interact with high-value research content from a variety of devices.
     
    Pre-design in-depth interviews with internal stakeholders and target audience members helped identify the strategic and business goals for the redesign project.
     
    Surveys and analysis of Google Analytics data revealed the gaps between business goals and user behavior, and provided the insight that allowed us to define a path to a success.
     
  • Journal Case Studies

    ALL WORK

    Proceedings of the National Academy of Sciences

    Neurology Journals

    Rockefeller University Press Journals

     

    American Society for Microbiology Journals

    JNeurosci

    eNeuro

     

    Neurology Journals

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