ASM Journals Case Study

Design and launch two new open-access journals for the world's oldest and largest life-science organization

In-depth research with stakeholders and readers provided strategic imperatives that allowed us to align design directions with organizational objectives.

VIEW SITES

mSystems »

mSphere »

SERVICES

Research & Strategy

Information Architecture

Visual Design

HTML/CSS

HighWire Design Partner
Fully responsive, complementary designs for mSystems and mSphere journals will be used as a template for 15+ future ASM online journal redesigns and allow visitors to easily interact with high-value research content from a variety of devices.

Pre-design in-depth interviews with internal stakeholders and target audience members helped identify the strategic and business goals for the redesign project.

Surveys and analysis of Google Analytics data revealed the gaps between business goals and user behavior, and provided the insight that allowed us to define a path to a success.
Professional & Creative Services Work

ALL WORK

History Microsite

Society for Neuroscience

Neurology Journals Branding

American Academy of Neurology

eNeuro Branding

Society for Neuroscience

Frederick, Maryland Walking Tour App

iTour

Design and launch two new open-access journals for the world's oldest and largest life-science organization